2017年8月7日星期一

Knight announced the new season jersey

Knight official officially announced today in the new season of the new jersey, the main color were white and wine red, although the color scheme remains unchanged, but the shirt on the new shield team logo and advertising LOGO is people have a refreshing feeling



In recent years, NBA teams new season jersey photos continue to show, today, the knight also held a press conference, introduced the new season jersey, from the announcement of the new jersey, the knight did not make a big adjustment, color scheme And the same as the original, remain unchanged. But in some details on the changes in which a version of the new jersey appeared on a conspicuous shield, which has a knight's team name, and a sword is from the Cavaliers marked "C" through, according to Before the official website, which represents the Knights of the new slogan "to defend this land", wake up the spirit of the defender. At the same time, it also symbolizes the fans and the players work together, represents a "everyone for me, I am everyone" spirit, in highlighting the personality while the interpretation of a cohesion.

In addition, the Knight jersey another change is to add advertising elements, in May this year, the Cavaliers and the famous tire manufacturers Goodyear signed jersey advertising agreement, the two sides of the contract will start from the next season, starting from the next season, Knight Jersey will appear Goodyear logo, the LOGO will be in three years time for the Cavaliers to bring about 30 million US dollars in revenue.

When talking about the team's new jersey, Knight chief marketing officer Tracy - Marieke said: "The new jersey inspired by the history of the Cavaliers and the future of integration, on behalf of the spirit of teamwork, we found some perfect cooperation Partners, they share this pride and values ​​with us, and we are fortunate to be able to work with Nike and Goodyear leaders in these two industries, their LOGO appear on the new jersey, the outstanding influence of the help Send a positive message inside and outside the scene. "

From the official reaction of the Cavaliers, they are very satisfied with this new jersey, Cleveland has three consecutive years into the finals, and this team also has the league's most powerful star LeBron - James, will Advertising elements into the jersey on both sides is undoubtedly a win-win choice.

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